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| STEP BY STEP |
STEP 21
Conclusion
By using the information contained in this SEO guide, you will have your site listed in the Google and Yahoo search results within 6 weeks, and quite possibly on the first page of the listings within 60 days.
All it takes is determination, an open mind, and a little hard work. But the benefits will be well worth the effort!
The techniques listed in this guide are conservative in nature, so you needn't fear incurring a future penalty by using them.
Leave the shady SEO tactics like hidden text and keyword stuffing to the Spammers. Their sites may outrank yours for a short time, but when (not if) they're caught your site will be at the top of the SERPS while theirs fall by the wayside.
And remember, search engine optimization (SEO) techniques aren't static. The search engines are constantly changing their algorithms. What works for good placement today could send you plummeting to the depths of the SERPS next month (or even cause your site to incur a penalty).
Stay up-to date on all the changes in the SEO world and continue tweaking your site accordingly.
Here are a few excellent resources that we use every day:
Google News forum at WebmasterWorld - A great source for up-to-the-minute SEO information. It's free, and the experts that participate there are simply amazing! Read the posts, ask questions, and absorb the vast amount of SEO information available there.
A few hours a week spent in the WebmasterWorld Forums can reap dividends that you simply can't purchase at any price.
(And in case you're wondering, I have no "ties" to the site, just an amazing fascination and appreciation for the amount and quality of the information available there.) SiteProNews - Get the very best up-to-date webmaster news and information in your inbox every day! Every issue of their newsletter has a useful article and tons of information. Highly recommended for keeping up to date on everything webmaster related!
Webmaster-Talk Forums - Visit the Webmaster-Talk.com forums and discuss website design, coding, graphics, affiliate programs and more!
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| SEO Guidelines |
Search Engine Guidelines |
- Create your website pages for visitors not search engines.
- Do not try and trick search engines for better rankings.
- Don't add your link or send a link to websites that are questionable. This can affect your rating and blacklist your site.
- Don't use unauthorized computer programs to submit pages, programs like WebPosition Gold™ that send automatic or programmatic queries to search engines may improve your site positioning in the short-term but they can cripple your changes in the long-term.
- Invisible links are Bad. Avoid hidden text or hidden links.
- Don't employ cloaking or sneaky redirects.
- Don't send automated queries to Search engines.
- Don't load pages with irrelevant words.
- Don't create multiple pages, subdomains, or domains with substantially duplicate content.
- Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
- Hand submit your site to search engines
- Input accurate content in metta-tags
- Search engines can not read JavaScript
- Search engines will not follow dynamic links
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| Links to eBooks & Software Stores |
| Visit the Official Zorning Online Store and learn everything you need to know through eBooks, or find software that will make your life so much simpler. |
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