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| Search Engine Optimization What Works? |
- Content
- Announce Your Web Presence Through Public RelationsAdvertise Your Product And Web Presence (Banners & Print Media)
- Develop Strategic Relationships And Reciprocal Links
- Join Email Discussion Groups/Forums, Ezines, And News Groups
- Develop A Bulk Email Program? (Careful!)
- Include Human Interaction
- Measure Progress And Change Only One Thing At A Time
- Adding/Changing Content
- Updating Search Engines every 30 to 90 days depending on the Search engine
- Posting in Newsgroups/Targeted Subscribed Email
- Running ezine ads and & opt-in direct email ads
- Responding to Competition (Price/Feature/Content)
- Adding Media Programs (Banners, Press Releases, etc.)
- Persistence, Keep on Keeping on
- Check the Step by Step SEO Guide
Search Engine Primer
Finally, a step-by-step system to search engine optimization, get top rankings on the search engines. Discover how to get top listings on all the major search engines, quickly and easily.
Blog In A Box
Even if you haven't ever heard the word blog before, this toolkit makes it completely possible for you to not only create one easily, but to even earn money from it without the need to sell anything at all! |
| What Does Not Work? |
| Search Engine Optimization (SEO) Guidelines |
- Create your website pages for visitors not search engines.
- Do not try and trick search engines for better rankings.
- Don't add your link or send a link to websites that are questionable. This can affect your rating and blacklist your site.
- Don't use unauthorized computer programs to submit pages, programs like WebPosition Gold™ that send automatic or programmatic queries to search engines may improve your site positioning in the short-term but they can cripple your changes in the long-term.
- Invisible links are Bad. Avoid hidden text or hidden links.
- Don't employ cloaking or sneaky redirects.
- Don't send automated queries to Search engines.
- Don't load pages with irrelevant words.
- Don't create multiple pages, subdomains, or domains with substantially duplicate content.
- Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
- Hand submit your site to search engines
- Input accurate content in metatags
- Search engines can not read JavaScript
- Search engines will not follow dynamic links
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There are several things, considered "spamming", that you can do to try to get your page listed higher on a search engine results page. Basically, you should never try to trick a search engine in any way, or you risk being blacklisted by them. Since the majority of your traffic will come from search engines the risk far outweighs the benefits in the long run. Below is a list of the more common things we recommend that you never do when trying to achieve better listings.
Are you spamming the search engines?
It's easy to spam an engine by accident -- especially since the rules are constantly changing.
Easily make sure all of your pages are spam free with the Submit It! spider. It'll check each page of your site and let you know if it finds any problems. |
Do not:
- Do anything to trick the search engines into listing your site better. If what you are doing is not listed as one of our search engine tips the search engines will likely view it as spam and penalize you.
- List keywords anywhere except in your keywords meta tag. By "list" we mean something like - keyword 1, keyword 2, keyword 3, keyword 4, etc. There are very few legitimate reasons that a list of keywords would actually appear on a web page or within the page's HTML code and the search engines know this. While you may have a legitimate reason for doing this we would recommend avoiding it so that you do not risk being penalized by the search engines.
- Use the same color text on your page as the page's background color. This has often been used to keyword stuff a web page. Search engines can detect this and view it as spam.
- Use multiple instances of the same tag. For example, using more than one title tag. Search engines can detect this and view it as spam.
- Submit identical pages. For example, do not duplicate a page of your site, give the copies different file names, and submit each one. Search engines can detect this and view it as spam.
- Submit the same page to any engine more than once within 24hrs.
- Use any keywords in your keywords meta tag that do not directly relate to the content of your page.
A lot of webmasters unfortunately believe the myth about search engine submissions. The myth is, if you submit your site repeatedly that it will improve your ranking.
How Long Does it Take to Get Listed?
Here's the length of time it currently takes to get listed at each of the major search engines once you have submitted your web page.
Here is my suggested To Do List with a recommended timeline |
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